Many companies need customer's opinions on their products, therefore there is a strong demand for market research. Many people, hundreds or even more would definitely turn up to test new products and also filled up the survey forms after trying.
Well, these events might cost the companies millions of dollars which also inclusive for paying people their transportation fees (Remember, they physically travel to the venues to test their products). So in order to reduce the cost, many companies will create online surveys to do their market research.
Doing survey works because customer's opinions are definitely valuable to companies and they are prepared to reward us for our time although it doesn't take much of our time to fill up a completed survey after all.
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